This year we made a complete rebranding of the football club “Polissya” Zhytomyr.The team received a new emblem, visual style, slogan, game uniform, crew, mask, new bus designs, stadium and base design, many digital and printed media. FC Polissya — A very ambitious project. Yes, this is exactly the club with the name on whose back Usyk went to the fight against Fiori. The main team won the First League and, having gone to the UPL, immediately got into the zone of European Cups. In July of this year, already with a new logo on their chest, they made their debut in the UEFA Conference League.
Polissya players are now regularly called up to the National team.
Logo.
The team has the pseudonym “Police Wolves”, so one of the tasks was to use a wolf in the logo. Another wish was to use a round shape. The result was a modern football emblem with a fairly classic composition. The head of the wolf inside has a simple and expressive graphic, it is created in such a way that it can work on its own (without a circle), as a simplified logo.
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Style.
We enhanced the traditional green-yellow colors by changing the background to black. In this way, the colors began to shine. Much attention was paid to the fonts. We created several letterings for the name of the club and the name of the city, worked out dozens of their combinations. Based on the forms from the logo, they created a voluminous evergreen pattern of pine forest, which successfully complements the font compositions and logo. In general, “Wolves received” more than a dozen brand attributes.
